The Future of
Workforce Training
TrainAR transforms smart glasses into AI-powered mentors, delivering expert knowledge in real-time. We're turning 36-month training programs into weeks, targeting the £115B global hands-on training market starting with UK construction's £760M opportunity.
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Join the revolution in workforce training
A Perfect Storm is Brewing
While AI revolutionizes desk jobs, skilled trades face an unprecedented workforce crisis
The AI Displacement
of UK firms expect AI-driven headcount reductions
"As many as 8 million UK workers are at risk of losing their jobs to artificial intelligence" - Institute for Public Policy Research. AI displacement is accelerating, pushing more workers toward skilled trades.
The Skills Gap Crisis
new construction workers needed by 2028
"The UK needs an extra 251,500 construction workers by 2028" - CITB Report. Baby boomers retire with irreplaceable expertise, while 44% of trainees abort before completion.
The Result?
A flood of displaced knowledge workers competing for limited trades roles, while construction projects stall due to skill shortages and quality issues.
Annual rework costs
Training to competency
Trainees abort before completion
A displaced admin workforce and a global hands-on skills shortage sound like a match made in heaven right?
But There's a Problem...
The Reality of Construction Training
Scattered expertise, abandoned projects, and skills gaps everywhere
Current Pain Points
The Impact
Projects delay. Quality suffers. Safety incidents increase. The industry needs a new way to transfer expertise rapidly and effectively.
"The construction industry is still largely dependent on traditional classroom-based training and outdated paper manuals, which struggle to keep pace with evolving site technologies and skills shortages. As a result, new entrants often find themselves underprepared for the realities of the modern jobsite."
— Construction News UK, 2023
Enter
We turn smart glasses into AI-powered mentors that deliver expert knowledge in real-time, transforming how skilled trades learn and work.
Real-time AR guidance
Expert knowledge, delivered exactly when and where it's needed
AR Interaction
Our clients' best engineers interact with our multimodal AI models through augmented reality smart glasses whilst carrying out their day-to-day tasks, enabling real-time guidance and knowledge transfer.
AI Processing
Advanced computer vision and AI session analysis create interactive dynamic augmented reality training modules with step-by-step guidance.
Deliver Training
Smart glasses provide contextual overlays, voice guidance, and real-time feedback during actual work.
See How TrainAR Works
Revolutionary Capabilities
Mixed Reality Overlays
Visual guides on real objects
Voice Commands
Hands-free interaction
Smart Tool Detection
Automatic context switching
Performance Analytics
Real-time skill assessment
The Result
Faster skill acquisition
Reduction in errors
Training efficiency
A £115B Global Market Opportunity
The global hands-on training market spans 400M workers across manufacturing, construction, healthcare, and professional services. We're starting with UK construction - our £760M beachhead.
Annual revenue opportunity worldwide
Our initial beachhead opportunity
Global Hands-On Workforce Breakdown
Manufacturing
Global manufacturing workforce
Construction
Global construction workers
Healthcare
Hands-on medical roles
Other Services
Skilled technical roles
What's Driving This Growth?
Building Safety Act
New regulations requiring enhanced training and compliance
Net-Zero Retrofits
£300B investment in green building upgrades by 2050
Skills Shortage
Critical shortage of skilled workers across all sectors
Proven Founding Team
Domain expertise in trades, AI technology, and solving real-world problems at scale
Ettan Bazil
Founder & CEO
The problem solver
"Serial entrepreneur with deep trades expertise and AI innovation track record"
Founded & Exited Trades Business
Built successful plumbing & heating company before Help me Fix
Built Help me Fix (2019)
Video triage & AI repair platform acquired by large software business
Created Aidenn AI
AI repairs agent pre-trained on 75K real world video triage recordings and integrated with proprietary repairs data
Founding Trustee of RAFT
UK not for profit providing remote mentorship to trade apprentices
"Having lived the trades shortage firsthand, I know the pain. TrainAR is the solution I wish existed when I was scaling my first business."
Adrian Bubela
Co-Founder & CTO
The tech visionary
"Enterprise software veteran with 18+ years scaling B2B platforms"
Founded SEVEN
120+ engineers, multiple successful exits
Co-Founder & CTO of Help me Fix
Built and scaled the leading AI agent for repairs in the rented sector
Video and AI Specialist
18 years experience building video and machine learning applications
Enterprise Architecture
Proven track record of building scalable systems
"The tech is finally ready. Computer vision, AI, and affordable AR hardware — it's the perfect storm for transformation."
The Journey Begins
Ettan and Adrian first crossed paths in 2019 when Ettan had a vision for a video triage software platform that could transform how repairs were managed. With just £25K in bootstrapped funds, they combined their expertise to build and release their MVP in 2020, successfully onboarding their first 5,000 tenanted properties.
Over the next five years, their partnership proved unstoppable. Together, they grew the platform into the leading AI Diagnostic and Video Triage software platform in the rented sector, scaling to serve 0.25M tenanted properties across 270 enterprise clients before achieving a successful exit with Aareon, a global software giant.
Now, armed with combined experience, an established network, and deep technical expertise, they're tackling their next challenge: transforming the hands-on training sector using machine learning and augmented reality through TrainAR.
Proven Partnership
5 years building together, from startup to successful exit
Track Record
£25K bootstrap to 270 enterprise clients and PE exit
Ready to Scale
Applying lessons learned to an even bigger opportunity
Why Now
Gen-AI surge
Affordable MR glasses
Building Safety Act
CITB skills gap intensifies
"Tech, regulation, and workforce demand are finally aligned."
Traction & Pipeline
Proof of Concept wireframe completed
Rebuilding with next-gen technology
Beta Testers Confirmed
Major contractors + SMBs ready to pilot
Strong Pipeline
Inbound interest and pilot-ready prospects
Business Model & Technology
Scalable SaaS model with self-hosted AI infrastructure for optimal cost control and performance
Subscription Plans
Hardware is optional and charged on a monthly recurring basis, financed by our financing partners
Standard
/seat/month
• Unlimited training sessions
• 90-day recording storage
• API access
• 24h support
Professional
/seat/month
• All Standard features
• White-label mobile app
• 12-month recording storage
• White-glove support
Enterprise
15+ seats
• All Professional features
• Private AI models
• Dedicated support manager
• Unlimited storage
Unit Economics
Gross Margin
Self-hosted AI reduces costs
Monthly CAC
Low-touch sales model
Avg. LTV
Custom datasets create stickiness
LTV:CAC
Exceptional payback
Customer ROI Impact
Without TrainAR
Pure cost centre
With TrainAR
3 jobs/day independent work
The TrainAR Advantage
Transforming trainees from cost centres to revenue generators in their first year
Net revenue per trainee
Mentor productivity restored
Months to competency
Technology Architecture
Self-Hosted AI
Multimodal Llama models on dedicated VMs
Hardware Integration
Purpose-built AR ecosystem
Go-to-Market Strategy
Leveraging proven founder connections and a content-driven approach to dominate the UK construction training market
The Death of Traditional Advertising
Old Marketing is Dead
Future of Marketing: Content Saturation
TrainAR's Automatic Content Engine
Every training session on our platform automatically generates multiple content formats that LLMs can reference, index, and recommend. This creates a compounding effect where more content creates more leads, which creates more users, generating more content ad infinitum.
Proven Routes to Market
Founder Network Advantage
Help me Fix Track Record
Served 0.25M properties across 270 enterprise clients in 5 years, culminating in successful PE exit
- • Trade spares distributors (national & global)
- • National contractors
- • Global repairs software providers
- • Existing Help me Fix enterprise partners
Multi-Channel Distribution
The Compound Growth Effect
As more users create training sessions, TrainAR automatically generates exponentially more content, creating a self-reinforcing cycle that dominates search results and LLM training data.
- Active Users
- Content Pieces
- Monthly Leads
Content Multiplication
Each user creates 3 training sessions per day = 90 sessions per month (20% published as trainer content)
LLM Training Data
Our content becomes the definitive training resource that AI models reference
Compound User Growth
200 visits/content × 2% lead rate × 30% close rate = exponential user growth
Roadmap & Fund Use
The Ask
SEIS eligible founder round by invite only
Round Details:
- • Founding valuation set at £2M
- • Founder and previous Help me Fix shareholders only
- • Led by founding team (large personal investment)
- • SEIS eligible for tax relief
Fund Use:
- • Rebuild MVP for enterprise scale
- • Launch commercial pilots
- • Secure first 1,000 users by year 3 through inbound marketing and enterprise founder-led sales
- • Secure hardware licensing partnerships
- • Partner with major smart glasses brands