Don't Let Recruiting Top Engineers Be a Bottleneck for Your Business

I started my gas apprenticeship at 32 on £2.80 an hour. I qualified in 2015 and set up Elite Heating and Plumbing the year after.

Elite Heating and Plumbing flourished, growing from a one man outfit to 17 staff and Watford's best rated plumbing and heating business.

The hardest part was never the work itself. It was training. Recruiting apprentices, watching senior engineers spend half their time supervising instead of earning, and knowing the whole time that your margins are being eaten alive by a system that takes 2-3 years to return any value.

When I sold Elite to fully focus on my first tech startup, naturally some engineers moved on. The new owner couldn't replace them. Three months later, the business went under. That wasn't the fault of the new management. It was a direct result of there not being enough quality engineers to meet demand.

That's not a story about one plumbing company. It's happening across every trade in the UK right now. 250,000 engineers are needed by 2028 and nobody has solved the training bottleneck.

So I built TrainAR. It captures what your best engineers do on site through AR smart glasses and turns it into step-by-step training that new starters can follow in real time. Your senior records it once. Every trainee after that gets guided through it. No classroom. No theory-heavy courses. Just real work, learned properly, on the job.

We're inviting a small number of trade businesses to join our free beta. We provide the AR smart glasses (worth £800 per pair), full platform access, and proper hands-on support. Zero cost. Zero obligation.

If you're struggling to find, train, and keep good engineers, this is for you.